From inciting garden gnome riots to disrupting healthcare

What I do

Art Direction – Big ideas, executed meticulously
Digital Interactivity – Making the screen feel human
Congress experiential – Stopping traffic on the congress floor
Graphic design and Branding – Building identities that stick
Video direction – Storytelling with a clear cinematic edge

London-based Senior Art Director currently juggling pencils and pixels at Wordbird, Battersea.

​His career technically started in Sydney with a birthday poster for a garden gnome. So well-designed and illustrated that it was shared across town and a hundred party-goers showed up, the police were called, and it made the local paper including the poster as the article image. It was my first lesson in the power of a visual: if you can brand a lawn ornament well enough to cause a public disturbance, you can brand anything.

​Today, I’ve traded the gnome parties for the "beautifully complicated" world of health and pharma. I specialize in turning complex science into award-winning digital experiences, congress spectacles, and brand campaigns for the likes of Pfizer, AbbVie, and Charlotte Tilbury.

​I don’t just make things look good; I make them impossible to ignore.

Contact
mail@danielsantos.works

London, England

The Rheum Station - Shortlisted for Congress Booth category in PM Society Awards 2026.

The Impossible Cube - Awarded Silver for Interactive Communications for HCP's in PM Society Awards 2021.

If only it were fake news - Creative concept nominated for the ChipShop Awards 2020.

Search Content vs. Social Content - Presentation design featured in blog.bufferapp.com - The 10 Best Social Media SlideShares of 2016 to Get You Ready for 2017.

What TV Taught Me About Selling My Home - Infographic  design featured on Visual.lyInfographiclist.comBestinfographic.co.uk and Landlordstation.com.

Nadi vs Suva - Fiji's Two Favourite Cities - Infographic  and design featured on Visual.ly and fijiairways.

Achievements and acknowledgements

Notable brand experience:

AbbVie: Rinvoq and Skyrizi
EISAI
Valneva
Charlotte Tilbury
Pfizer: Xeljanz, Velsipity and Vyndaqel
Genentech: Tecentriq, Susvimo and Vabysmo
Merck/MSD
AstraZeneca
Teva: Ajovy
Astellas
Takeda
GE Healthcare
Bluebird Bio
Shire
Roche
Ebay
Ray White Group
Toyota
Kho&Lee Property Group
Schick
Fiji Airways